When we took over Valspar’s social media channels in 2018, our first assignment was to create a big repository of content for the year ahead. Wanting to push beyond the typical category tropes of pretty pictures of painted rooms, we leaned heavily into Valspar’s new brand mantra, “When You Do It Right, You Can’t Go Wrong” by sharing insider tips, helpful tutorials, and quirky content, all designed to encourage our audience to get painting.
Role: Account Supervisor