Sam’s Club tasked us with raising awareness of their Scan & Go app, which makes shopping trips faster than ever by allowing customers to skip the checkout line. We quickly honed in on speed as the product’s key differentiator—and who better to embody speed than the world’s fastest man, Usain Bolt? To spice things up, we also brought in one of the world’s fastest women, Allyson Felix, a decorated U.S. sprinter who had recently grabbed major headlines for surpassing Bolt’s career gold medal count, a mere ten months after giving birth to her first child.
Role: Account Supervisor