The city of Milwaukee has always had something of a chip on its shoulder. A small Rust Belt town in the shadow of Chicago, the Brew City is often little more than an afterthought when it comes to the national conversation. With our debut spot of 2018, we wanted to capture that feeling of being overlooked and flip it on its head—unapologetically touting the city’s blue-collar character to make a powerful statement about the season ahead.

Role: Writer/Marketing Director