If you’re a sports fan, you know that it often feels like you don’t get to choose your favorite team so much as your favorite team chooses you. With the first spot of our 2016 campaign, we wanted to tap into that powerful reality of sports fandom. And who better to deliver a message of loyalty and belonging than the club’s new manager, Craig Counsell—a hometown hero who was born and raised in Milwaukee, played for the Brewers in the Major Leagues, and was now leading the very team he grew up rooting for.

Role: Writer/Marketing Director